What followed was nothing short of a product-market alignment story investors often dream of: a repeat customer rate that outpaces category averages, a CAC that dropped with every cohort, and a D2C site that converts because it's earned consumer trust, not gamed it. Within months, customers weren’t just buying. They were switching—away from international brands they’d used for years. Influencers took notice. Dermatologists began to inquire. And more importantly, a community quietly began to form—one built not around vanity, but around visible progress.

Dermabay isn’t a fluke. It’s a thesis in motion: that India is no longer just a passive node in the global beauty supply chain. It’s becoming the origin. A brand built on formulation intelligence, channel efficiency, and a belief that skin health is not seasonal or elitist it’s everyday science. And in less than two years, we have gone from first SKU to a full clinical-grade routine, all while keeping their burn low, their CAC honest, and heir customer retention enviable.